Jonas Bevacqua (left) with Don C, Kanye West, Consequence, and Fonzworth Bentley
Bevacqua co-founded LRG (which stands for Lifted Research Group) in 1999 with Richard Wright. The duo enjoyed unparalleled success due to their innovative ideas and creative mixtures of urban and skate culture. LRG reported sales figures of $150 million in 2006 and was ranked #5 on Entrepreneur Magazine’s 2007 Hot 500 list of fastest-growing companies.
